![]() Soap operas are usually referred to as such because they are serial dramas on television or radio featuring multiple related story lines dealing with the lives of multiplecharacters. ![]() They are also popular in the Philippines and North America. The medium has been used repeatedly to transmit socio-cultural messages by incorporating them into storylines. Telenovelas, which are sometimes called "tassels" or "comedias,” are produced primarily in Spanish and Portuguese-speaking countries and are usually shown during prime time. Prior to the introduction of Esmeralda, viewers had a taste of a Mexican soap opera dubbed “Acapulco Bay.” It received a resounding applause from the audience and there were reports that some houses were razed down by fire as a result of the soap opera: since it was aired during one of Ghana’s “dumsor, dumsor” days where people often move from house to house in search of a TV powered by a generator or a car battery inadvertently leaving their electrical appliances on.įor those who may not know what a telenovela is, here is a little education to help: It is a limited-run serial dramatic programming, generally run in less than one year. ![]() Other TV stations were soon to follow, including GTV, the Station of the Nation. As many got glued to their TV sets, they fell in love with the telenovela and thus helped in making Esmeralda, one of the most famous telenovelas in Ghana. ![]() It was a new TV station at the time and viewers caught the bud and relished the viewing experience. It was aired on TV3, then ownedby the Malaysians. Telenovelas swept through Ghana in the early 2000’s with the introduction of Esmeralda, a telenovela released by Televisa in 1997.
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